Social Media Marketing Specialist

📍 Job Type: Hybrid (Four Days at Office, One Day Remote)
🎯 Experience Level: 3+ Years
💰 Salary: Negotiable (Based on Experience and Discussion)
📍 Location: Lalkhan Bazar, Chattogram

Job Description

We are hiring a Social Media Marketing Specialist to manage, grow, and optimize our brand presence across Facebook, Instagram, LinkedIn, TikTok, and other relevant social media platforms.

The ideal candidate should have strong knowledge of social media strategy, content planning, audience engagement, Meta Ads, TikTok marketing, and performance analysis. You should be able to develop platform-specific strategies, manage social media campaigns, analyze performance data, and continuously improve reach, engagement, leads, and conversions.

Key Responsibilities

• Develop and execute social media strategies aligned with business and marketing objectives.
• Manage company profiles across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
• Plan and maintain social media content calendars for organic and paid campaigns.
• Research social media trends, competitors, target audiences, hashtags, and content opportunities.
• Manage and optimize Meta Ads, Facebook Ads, Instagram Ads, and TikTok marketing campaigns.
• Create campaign briefs and coordinate with designers, video editors, and content teams to produce effective social media content.
• Write and optimize captions, headlines, CTAs, hashtags, and promotional copy for social media posts.
• Monitor comments, messages, audience interactions, and overall community engagement.
• Track and analyze key performance metrics including reach, engagement, CTR, CPC, leads, conversions, and ROAS.
• Conduct A/B testing and continuously optimize campaigns, audiences, creatives, and content strategies based on performance data.

Requirements

• 3+ years of professional experience in social media marketing, digital marketing, or a related role.
• Strong hands-on experience managing Facebook, Instagram, LinkedIn, and TikTok.
• Good knowledge of Meta Business Suite, Meta Ads Manager, and TikTok marketing tools.
• Experience planning and executing both organic and paid social media campaigns.
• Strong understanding of audience targeting, retargeting, campaign objectives, funnels, and conversion-focused marketing.
• Ability to develop effective content strategies and social media content calendars.
• Strong understanding of social media trends, algorithms, audience behavior, hashtags, and platform best practices.
• Working knowledge of social media analytics and metrics such as engagement rate, CTR, CPC, CPM, conversions, ROAS, and follower growth.
• Good copywriting and communication skills for creating engaging social media captions, CTAs, and campaign messaging.
• Ability to work independently, manage multiple campaigns, collaborate with creative teams, and consistently meet deadlines.

Nice to have

• Familiarity with tools such as Google Analytics, Google Tag Manager, Meta Pixel, or similar tracking platforms.
• Basic knowledge of SEO, email marketing, and broader digital marketing strategies.
• Experience working with technology, SaaS, B2B, or digital product brands.

Compensation & Benefits

📞 Mobile Bill: Covered
🌴 Holidays: 2 days per week
🎯 Performance Bonus: Based on individual & team achievements
🤝 Work Environment: Collaborative, with opportunities for independent work and learning